Bia

The Phobia Recovery App

Bia and Emetophobia.uk

May 22, 2026

I suffered from emetophobia for 27 years. For those of you out there with it, I see you. You are not alone. For the last 4 years I’ve made it…
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The Latest

The Shirt I Couldn’t Wear for 13 Years

Emetophobia, Personal Stories

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William

October 14, 2023

William, October 14 2023 The shirt I couldn’t wear for 13 years When I learned about emetophobia I was brought to tears. For the first time in my life I…
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Guided Exposure

Exposure and Response Prevention, Phobia, Science of Recovery

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William

October 5, 2023

William, October 5 2023 Exposure is hard. It’s also the most effective treatment for emetophobia that we know of. Bia’s mission is to lower the barrier to starting exposure and…
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No Burp Syndrome

Emetophobia, Science of Recovery

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William

September 28, 2023

Can you burp? Many people with emetophobia cannot. Retrograde Cricopharyngeal Dysfunction (R-CPD), also called no-burp syndrome, was first published about in 2019 [1]. The cricopharyngeus muscle sits at the top…
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Design Evolution of Bia

Personal Stories, Phobia

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William

September 24, 2023

William, September 24th 2023 In this blog post, learn how Bia’s design evolved over time and how input from fellow users shaped what it looks like today. Conquer Emetophobia. Bia…
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A phobia is a fear that disrupt and interferes with your quality of life.

Bia is your step-by-step guide to overcoming phobia and taking your life back. Based on researched techniques, get started in just a few minutes, learn new skills, and track your progress.

You deserve a life free from phobia. Bia is free to try. A subscription is required to unlock your full journey.

Bia is your place to learn and practice. Just like a musician practices at home before they play on stage, Bia helps you practice for life. Start today, progress at your own pace, and conquer your phobia.

Our mission at Bia is to help you overcome phobia by providing a safe place to learn and practice researched recovery techniques.

William Schaller, Founder

Hello, my name is Willy, founder of Bia. I suffered from emetophobia for most of my life and know first hand the misery and loneliness it can cause. During my recovery I built a tool to track my progress and help me practice. Over four years this tool transformed into Bia, now used by people around the world. I’m happy to share I have recovered from phobia and I believe you can too.